Fictitious Corporate Identity
For Lauri Sanders and her occupation as a breather I created a dynamic CI. Like your breathing the wordmark is in flux and constantly changing.
A breather is a person whose work primarily consists of breathing. Secondary activities like e.g. the documentation of breaths per day or week follow. A breather doesn’t produce any „goods“ per se but functions more as a symbol or reminder. Maybe fyi: One of the first people who talked about breathing as a job was the (non-)artist Marcel Duchamp. You can find a lot of information about his occupation online.
This is the first proposal in a series of „Client Design“-Projects. Graphic Design for imaginary jobs and people (clients) which have the potential to come true and exist.