BREATHER
Fictitious Corporate Identity

For Lauri Sanders and her occupation as a breather I created a dynamic CI. Like your breathing the wordmark is in flux and constantly changing. 

A breather is a person whose work primarily consists of breathing. Secondary activities like e.g. the documentation of breaths per day or week follow. A breather doesn’t produce any „goods“ per se but functions more as a symbol or reminder. Maybe fyi: One of the first people who talked about breathing as a job was the (non-)artist Marcel Duchamp. You can find a lot of information about his occupation online. 

This is the first proposal in a series of „Client Design“-Projects. Graphic Design for imaginary jobs and people (clients) which have the potential to come true and exist. 

You can find the CI for THE PSYCHOTHERAPEUTIC TRAVEL AGENCY here and Adam Rutterford’s FAKE JEWELLERY DESIGN here.