FAKE JEWELLERY DESIGN
Fictitious Corporate Design
For Adam Rutterford and his occupation as a Fake Jewellery Designer I created a repetitive CI. The patterns of diamonds do not give a hint which one is real and which one is fake. Maybe both. You can only guess. In the end it doesn’t´matter maybe.
A fake jewellery designer is a person whose work primarily consists of designing fake jewellery. That’s on one hand a design object which looks like an existing design-object. On the other hand there’s an utopian potential in designing fake jewellery which doesn’t copy an existing or „real“ object. Lucius Burkhardt wrote about the topic in his essay „Fake: The Real Thing“ if you`re interested.
This is the third proposal in a series of „Client Design“-Projects. Graphic Design for imaginary jobs and people (clients) which have the potential to come true and exist.