FAKE JEWELLERY DESIGN
Fictitious Corporate Design

For Adam Rutterford and his occupation as a Fake Jewellery Designer I created a repetitive CI. The patterns of diamonds do not give a hint which one is real and which one is fake. Maybe both. You can only guess. In the end it doesn’t´matter maybe.

A fake jewellery designer is a person whose work primarily consists of designing fake jewellery. That’s on one hand a design object which looks like an existing design-object. On the other hand there’s an utopian potential in designing fake jewellery which doesn’t copy an existing or „real“ object. Lucius Burkhardt wrote about the topic in his essay „Fake: The Real Thing“ if you`re interested. 

This is the third proposal in a series of „Client Design“-Projects. Graphic Design for imaginary jobs and people (clients) which have the potential to come true and exist. 

You can find the CI for THE BREATHER here and Nicola Bundi’s PSYCHOTHERAPEUTIC TRAVEL AGENCY here.